Related Projects.
EPEE representing the cooling industry in Europe and is hosting a #CountOnCooling Webinar focusing on the phenomenon of ‘servitisation’ in the energy sector, exploring what works, what doesn’t and how it all relates to EU climate goals.
We live in a world of services. Consumers are looking for convenience and user-friendliness, buying a concept or a function rather than a product. A shift in mindset is needed to move away from complex, technology-driven products towards easy-to-manage, fully integrated solutions.
The challenge: rethinking existing relationships between producers and consumers and shifting to service-based models. Some businesses already embraced this challenge.
The webinar will include three case studies on cooling, heating and lighting. BASE will give the talk on cooling and how “Cooling as a Service” is set to revolutionise the cooling industry by overcoming the key market barriers for the commercial and industrial sectors. Find out more about this webinar and how to register here.
The 13 May #CountOnCooling Webinar, organised by the European Partnership for Energy and the Environment (EPEE), focused on the phenomenon of servitisation in the energy sector. Presenters explored what works, what doesn’t, and how it all relates to the EU’s climate goals.
The webinar was opened by Andrea Voigt, EPEE Director General, who gave a thorough presentation outlining the solutions currently available to accelerate the transition to energy efficient technologies. She looked at how these can contribute to worldwide sustainable development goals and the market barriers slowing down implementation of these technologies. The presentation also included a very informative explanatory video.
Voight’s presentation showed that the cooling market was estimated at USD 134.8 billion in 2018 – a number projected to grow steadily over the coming years with both new and retrofit implementations. Voight highlighted the importance of adapting energy efficient cooling technologies and finding innovative business models to do so. “Our climate targets are at risk,” said Voight. “There is no European Green Deal without sustainable cooling”.
The next presentation was by Dimitris Karamitsos, Senior Energy Efficiency Business Developer Specialist at BASE, who outlined the Cooling as a Service (CaaS) business model and how it focuses on removing market barriers to accelerate the adaptation of energy efficient cooling technologies. The presentation included information on the CaaS Initiative; projects currently being implemented globally, their impact; and upcoming events such as the global E-summit on servitisation (scheduled for 1 December 2020). Karamitsos also informed attendees that BASE will start a project funded by the European Commission in June 2020 entitled ‘Efficiency as a Service’. The project will focus on supporting Europe in adapting the model of servitisation for energy efficient solutions.
Following BASE, Roxanne Pieterse, Research Manager, Heating Business Service at Delta-EE, presented their work in implementing the ‘Heating as a Service’ business model. The model supports the transition to higher energy efficient heating solutions on the market and shifts technology risks (financial, hardware, and performance) from the buyers to the service providers, thus removing barriers of adaptation. The presentation showed excellent examples of how the model is being implemented in the Netherlands, and the reaction of customers currently using it. Pieterse also shared how the market is rapidly evolving towards “subscription packages” for all heating products and services.
Thomas Leenders, Manager of Public and Government Affairs at Signify followed, presenting how their company brings ‘Lighting as a Service’ to customers. The presentation showed the impact traditional market behaviours have on the climate today and the risk of not adapting to change. Leenders underlined the value of a circular economy and how servitisation goes hand-in-hand with it, further enabling technical providers and customers to adapt this mindset of “an economical system which maximises the reusability of products and resources and minimises value destruction”. The implementation of ‘Lighting as a Service’ at the Schiphol airport in Amsterdam was showcased along with a customer interview (watch the video). Leenders explained how Signify is further implementing changes in product design to enable new business models such as servitisation to be more effective and yield lower environmental impacts.
